Marketing to Women

Does your brand resonate with women? Are you maximizing your efforts to attract and optimize your relationships with the female segment? 
I can help

While women control the majority of household spend, many industries have missed the mark serving the female segment needs in a relevant way. Our feminine lens approach blends experience from women segment marketing, Livin' Fully proprietary research with market place and behavioral psychology insights. 

An Untapped Opportunity 

96 % of  household spend controlled by women BCG 2008
Women control 73% of $5.9 trillion US spend HBR June 2014 (spend data year?)

% of women dissatisfied with service by industry BCG 2008
  • Financial services, 
  • Insurance, 
  • Healthcare


A Segmentation Approach



Brands Breaking Female Stereotypes 

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