Marketing to Women
Does your brand resonate with women? Are you maximizing your efforts to attract and optimize your relationships with the female segment?
I can help
I can help
While women control the majority of household spend, many industries have missed the mark serving the female segment needs in a relevant way. Our feminine lens approach blends experience from women segment marketing, Livin' Fully proprietary research with market place and behavioral psychology insights.
An Untapped Opportunity
96 % of household spend controlled by women BCG 2008
Women control 73% of $5.9 trillion US spend HBR June 2014 (spend data year?)
% of women dissatisfied with service by industry BCG 2008
Women control 73% of $5.9 trillion US spend HBR June 2014 (spend data year?)
% of women dissatisfied with service by industry BCG 2008
- Financial services,
- Insurance,
- Healthcare